If you’re learning Business English—or perhaps starting a new job in a business environment—we’ve put together some common marketing terms to get you started.
a brand
A type of product made by a particular company.
What brand of soap do you usually buy?
launch
To introduce a new product, with advertising and publicity.
We plan to launch the new product next month.
a consumer
A person who buys goods or services.
The rise in transport cost will mean higher prices for the consumer.
an end-user
The person who buys and uses a product, as opposed to someone who buys then sells the products.
The new software makes the system easier for the end-user.
market research
The collecting and processing of information about customers – how they feel about a product and why they will or will not use a product or service.
Market research shows that there is demand for another large supermarket in the area.
public relations
Creating and maintaining a good image with your customers and the public.
After the recent scandal, the company has started a new advertising campaign to help improve public relations.
See also: Marketing vocabulary 2
