a brand noun
a type of product made by a particular company:
What brand of soap do you usually buy?
to introduce a new product, with advertising and publicity:
We plan to launch the new product next month.
a consumer noun
a person who buys goods or services:
The rise in transport cost will mean higher prices for the consumer.
an end user noun
the person who buys and uses a product, as opposed to someone who buys
then sells the products:
The new software makes the system easier for the end user.
market research noun
collecting and processing of information about customers - how they feel
about a product and why they will or will not use a product or service:
Market research shows that there is demand for another large supermarket
in the area.
public relations noun
creating and maintaining a good image with your customers and the public:
After the recent scandal, the company has started a new advertising
campaign to help improve public relations.